Matt Freestone
Multi-Camera Director | Camera Operator | Photographer
I'm a calm head in a live gallery, a creative eye behind the camera, and a team-focused leader who brings warmth, clarity, and experience to every production. With over thirty years in the industry working with the UK's biggest broadcasters, I specialise in delivering sharp, engaging content on time, on brand, and with a smile. I’ve directed live news, sports presentation, current affairs, children’s, magazine shows, streaming events, and corporate productions, both in studios and on location. I’m now also offering small businesses in Sussex video and photography content packages to elevate their brand and reach. Find out more here.
Broadcast quality content for small businesses
I’ve been working in broadcast and corporate television for thirty years, and now want to bring that knowledge and experience to local businesses.
If you’re a small or start-up business in Sussex and need some video and photography content to elevate your brand and tell your story, I’d love to hear from you. My new Small Business Content venture is looking for Founding Clients who’ll enjoy substantial discounts on my content packages. See my dedicated page for all the details.
I lead with a generous spirit, encouraging talented crews, production teams, and presenters to do their best work, especially under pressure. I bring a blend of technical know-how, creative instinct, and a calm, collaborative approach that clients and teams trust. Formerly staff at ITN and ITV, I now freelance across the broadcast, streaming, and live events sectors. I’m also proud to have mentored and trained director and camera teams internationally.
Read a quick Q&A about my career in the latest issue of Zerb, the magazine of the Guild of Television Camera Professionals.
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Matt is a first-class director. He's diligent, creative, fast-thinking, decisive and editorially on point — everything you need in live news.
Julie Etchingham, Anchor ITV News at Ten
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He understands what it takes to get the right shots. He’s got a passion for working closely with talent and building a good relationship.
Vivek Sharma, Editor ITV This Morning
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Matt’s a great guy and a top-class director, with a brilliant can-do attitude and a strong desire to deliver the best shows possible.
Ian Rumsey, ITN CEO
Recent work
Live performance of ‘Holy Place’ by Faith Child and his band for BBC Sunday Morning Live, February 2026.
Director: Matt Freestone | Vision Mixer: Colleen Relle | Presenters: Holly Hamilton and Sean Fletcher | Tern TV for BBC One